30 enero, 2009

Diagrama de Flujo


Nuevamente, las cervezas fiel a su estilo.

Esta vez, Goldstar echa mano de un recurso tan simple como un diagrama de flujo para representar gráficamente la secuencia de las rutinas que diferencian a varones y mujeres.

En el fondo, es sólo otra manera inteligente para excluir sistemáticamente a las mujeres como destinatarias del mensaje. No se trata mas que de una fútil variante de lo que hacen todas las cervezas en sus publicidades, es decir, resaltar diferencias supuestamente graciosas y originales, agregando siempre un tinte negativo para al lado femenino.

O de qué otra forma podría interpretarse un slogan que reza "Thank God you' re a man"?

A menos, claro está, que los publicitarios de Goldstar entiendan ingenuamente que con este ingenioso lema harán sentir bien a alguna potencial consumidora...












43 comentarios:

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Cecilia dijo...

Me extraña mucho este tipo de publcididades. de donde son? porque aca en el mercado argetnino no creo que funcionen , aca als mujeres toman tanto o mas cerveza que los hombres y algo asi seria bastante contraproducente para la imagen de la marca, no?

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Viste la nueva propaganda de claro de los chicos a los que le regalan cobayos? Es indignante! disculpá la catarsis pero sos una de las pocas personas que pueden entender que una publicidad me ponga nerviosa, jajaja Saludos!

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Viste! es de no creer! por otro lado mas allá del mensaje macabro , es muuuuy boluda, no tenian una idea mejor? y eso que debemos estar hablando de una agencia de publicidad grande porque se trata de la cuenta de Claro ni mas ni menos , no se que pensar, creo que como publicista en este momento me moririra de hambre porque no califico en el target "descerebrado" que aparentemente copa las agencias del día de hoy...
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