30 enero, 2009

Diagrama de Flujo


Nuevamente, las cervezas fiel a su estilo.

Esta vez, Goldstar echa mano de un recurso tan simple como un diagrama de flujo para representar gráficamente la secuencia de las rutinas que diferencian a varones y mujeres.

En el fondo, es sólo otra manera inteligente para excluir sistemáticamente a las mujeres como destinatarias del mensaje. No se trata mas que de una fútil variante de lo que hacen todas las cervezas en sus publicidades, es decir, resaltar diferencias supuestamente graciosas y originales, agregando siempre un tinte negativo para al lado femenino.

O de qué otra forma podría interpretarse un slogan que reza "Thank God you' re a man"?

A menos, claro está, que los publicitarios de Goldstar entiendan ingenuamente que con este ingenioso lema harán sentir bien a alguna potencial consumidora...












27 comentarios:

Protervo dijo...

Tks God you`re a man.

Indeed.

Cecilia Fiori. Prof. en Cs. de la comunicación (UBA) / Prof de Literatura / Postítulo en tecnologías y Postítulo en Escritura y literatura dijo...

Me extraña mucho este tipo de publcididades. de donde son? porque aca en el mercado argetnino no creo que funcionen , aca als mujeres toman tanto o mas cerveza que los hombres y algo asi seria bastante contraproducente para la imagen de la marca, no?

Publiciana dijo...

Ceci, las publicidades argentinas son peores! Mirá la de Brahma sino...
Como si las mujeres no tomaran cerveza... ja

Ilwen dijo...

jajajaja
ya habia visto la publicidad
es muy buena!jajaja

Y sobre el origen de las propas, varia mucho no por la nacionalidad sino la marca... asi como estan las malas de Brahma, tenés excelentes propagandas de Quilmes. Las últimas q sacó la cerveza Andes estan geniales

Cecilia Fiori. Prof. en Cs. de la comunicación (UBA) / Prof de Literatura / Postítulo en tecnologías y Postítulo en Escritura y literatura dijo...

Viste la nueva propaganda de claro de los chicos a los que le regalan cobayos? Es indignante! disculpá la catarsis pero sos una de las pocas personas que pueden entender que una publicidad me ponga nerviosa, jajaja Saludos!

Publiciana dijo...

Ceci, no la vi! La busco y te cuento.
Este es el mejor lugar para este tipo de catarsis jajaj

Cecilia Fiori. Prof. en Cs. de la comunicación (UBA) / Prof de Literatura / Postítulo en tecnologías y Postítulo en Escritura y literatura dijo...

aca está:


http://www.youtube.com/watch?v=EQ6ZqW48LNI

Publiciana dijo...

Ceci, es un horror.... Me quede sin palabras! y eso es mucho...

Cecilia Fiori. Prof. en Cs. de la comunicación (UBA) / Prof de Literatura / Postítulo en tecnologías y Postítulo en Escritura y literatura dijo...

Viste! es de no creer! por otro lado mas allá del mensaje macabro , es muuuuy boluda, no tenian una idea mejor? y eso que debemos estar hablando de una agencia de publicidad grande porque se trata de la cuenta de Claro ni mas ni menos , no se que pensar, creo que como publicista en este momento me moririra de hambre porque no califico en el target "descerebrado" que aparentemente copa las agencias del día de hoy...
lamento estar a solo dos finales de ricibirme y tner tan oscuro panorama...

Publiciana dijo...

Ceci, siempre podes marcar la diferencia ;)

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